Google is having a very busy year. Between the development and launch of a new social network, multibillion dollar acquisitions, constant legal sparring with other tech goliaths, antitrust allegations from competing companies and hearing before the United States Judiciary Committee, Google has barely had time to count all the money they are making, spending and making back. The biggest news is the aforementioned hearing, which took...

When you can’t grow vertically, you have to grow horizontally—or fractally? After they built the skyscrapers, commercial real estate divided up their spatial distribution to maximize value per cubic foot of space. Facebook – having attracted 750 million subscribers – is now figuring out new ways to maximize the way that they monetize their relationships with their subscribers, as well as locking in these relationships by providing...

In terms of web sites, an overhwhelming amount of small business owners feel that ‘if you build it, they will come’. But is that really the case? How can you be certain? For this to work you need some kind of feedback or tracking system. The most effective choice is really a web analytics program. It can gather and organise information about visitors who land on your web site, so you’ll be able to commence studying about...

Who has seen a crime-scene drama on television?  With a CSI in every major city and NCIS starting to spread across the map, as well, you’ve likely seen enough of these shows that you could enter an actual crime scene and start collecting evidence on your own.  Although such TV dramas are often overblown, they do highlight a very interesting field of study known as forensics, in which bodies, fluids, ballistics, and other data gathered...

A new day may be dawning for fans of PC games, who have long felt like second-class citizens thanks to the inflated popularity of next-gen consoles like the Xbox 360 and PS3.  There was a time, not so long ago, when computer games were considered a cut above their console compatriots, simply because computer systems had more power and better graphics capabilities.  But the inclusion of HD hardware to the console scene(not to mention hard...

Apple Inc. has proven itself as a powerful company in innovating new tech wonders and implementing their futurist visions. The company’s all-inclusive products are designed to create a complete Appleverse around the user. An Apple owner can use the tomes of built-in applications to become music savvy, play with video production, produce music and capture pictures. The typical Apple user will admit the Mac platform dominates their...

These days, it seems like anyone with a good idea and a bit of technological know-how can cobble together a cell-phone application, but if you’ve tried out some of the thousands that are out there, you’ve probably come across plenty that lack the functionality they claim, at the least, and suffer from numerous bugs, at the worst.So if you’re looking at creating an app of your own, you should not only strive to create the best user...

Fifteen years ago, Apple was the cute (but overpriced) underdog in personal computing. Now that Steve Jobs resigned as CEO, Apple is not only the largest force in computing, but one of the largest companies in the world, rivaling oil giant Exxon Mobil. Apple’s dominance is not an accident, but rather the result of a carefully orchestrated campaign of brand management by Steve Jobs. How did he know that iPads and iPhones would be web...

Many experts within the field of email marketing have been advising marketers to cater for the ever-increasing mobile audience. The growth of smartphones and tablets which allow users to check their email on the go has been a trend of great interest to everyone in the email marketing industry. The general consensus within the industry is that this is a trend is only going to become more prominent as the months and years go...

It is no surprise that in an industry that demands and supplies precise statistics, the most frequently asked questions revolve around comparisons to the norm. However, this is the one thing that should not concern anyone in email marketing. There are websites where you can obtain averages, percentages and norms, although their dependability is unproven. They vary and which you want to believe is down to you. Just do not make any important...

In a story that seems to have been fraught with misinformation (or inferred details, at best), one party that is now in the clear is the San Francisco Police Department.  You may remember an Apple debacle about a year ago in which an employee inadvertently left his prototype of the iPhone 4 sitting on a bar, at which point someone picked it up, recognized its value, and sold it to Gizmodo for $5,000, prompting the tech blog to run a story...

Search-engine magnate Google recently came under attack by the U.S. Justice Department for a most unlikely crime: aiding and abetting the sale of “misbranded” (read: illegal) prescription drugs from Canadian pharmacies.  The company apparently agreed to post ads from Canadian pharmacies for viewing by American users.  Unfortunately, these prescription medications (which many U.S. citizens purchase because they are less expensive than...

In many ways, the iPhone has been disastrous for driving. A lot of drivers try to multitask while they are behind the wheel. This often leads to, at best, fender benders, and at worst, head on collisions and roll overs. But the iPhone isn’t a driving death trap in and of itself. It is simply a tool, and it is up to the owner whether that tool will be used for good or bad. When it comes to driving, there are innumerable ways that the...