My personal experience with warranties has been a bad one. I am one of those super careful people who fills out all the little forms, sends in the warranty, and files it away in a well-organized cabinet. However, not once has a warranty still been valid when the product failed. The last time I bought a laptop I finally said, “Forget it!” Am I alone in this experience? Due to increasing complexity and mobility of any...

Research is continuing to show that lifecycle campaigns are highly effective in any email marketing strategy. A study recently conducted by StrongMail showed that 46% of companies worldwide are utilizing these types of campaigns to keep subscribers in-tune with their message. 44% of those companies said they use them to drive cross-selling and up-selling initiatives, while 76% said they use them to power their welcome programs. Driven...

The machines have taken over the world and they are now in control of people’s lives. Sounds like a Terminator movie but I am not talking about SkyNet. I am referring to the small handheld device that controls the lives of millions of Americans. The smartphone. From affordable models by Motorola and Samsung, to more expensive techie favorites like iPhone and Blackberry, the smartphone has become the “it” device in 2010 and 2011....

Sony & Ericsson have become so synonymous in the phone world that they did away with the ampersand and just went plain Sony Ericsson. They stopped short of choosing to be known as some sort of hybrid entity like a Brangelina or a Beniffer, but you could be forgiven for thinking that the companies were as good as married in their mobile endeavours. Not any more though, unless you think that one spouse engulfing the other like a creature...