Apple Inc. has proven itself as a powerful company in innovating new tech wonders and implementing their futurist visions. The company’s all-inclusive products are designed to create a complete Appleverse around the user.
An Apple owner can use the tomes of built-in applications to become music savvy, play with video production, produce music and capture pictures. The typical Apple user will admit the Mac platform dominates their digital life, but does it extend past that? Steve Jobs was a huge believer in creating technology that elicits an emotional response. In fact, Apple has been far from shy in integrating very human aspects into their highly digital machines.
White Computer, Golden Beauty
Beauty is more objective than often thought. In fact, it’s downright mathematical. The human sense of beauty is derived from the golden ratio. This is the instinctual tool we use to determine if someone’s nose is “too” big. Someone is more attractive if their face holds close to the proportions of the golden ratio, numbered at 1.6178.
People are biologically programmed to seek out and respond to this proportion. These numbers indicate beauty and therefore status quality and superiority in art, musical patterns, architecture, and the human form. The screen of a MacBook is a Golden Rectangle. The screen, the thing to be stared at for hours, is a shape that’s based off the pinnacle of beauty. When users feel themselves drawn to a Mac’s screen, it is no accident. They are biologically inclined to think it’s beautiful. Now that’s the power of design.
I Can Feel a Pulse
When a MacBook is “asleep”, a small white light pulses on the right front side. This is also aimed to draw people in. The beat of the flashing light is tuned to the timing of an average heartbeat. A user shouldn’t be surprised if they feel drawn to or even soothed by the effect; the computer may be beating at the exact same pace as their own heart. This resonating mathematical pattern can also be found in ocean tidal flows and our DNA. Indeed, much of the world ticks by at the same pace as a Mac in “sleep” mode.
Tell me a Story
The story of Steve Jobs is probably known as well as that of any American business titan. Jobs founded Apple, was ousted, and then returned when the ship was sinking to take the helm and turn everything around. Jobs is highly creative, endlessly picky and notoriously hard to work with. He has high standards and is never satisfied. This demanding taste has been clear in Apple’s high-quality products, which are storytellers in their own right.
That’s because Apple products speak volumes about the company’s culture and commitment to innovation. Apple’s clean design are consistent in everything from storefronts to packaging to actual products. This consistency causes everyone to have a definite “feeling” about Apple. Whether a customer approves or disapproves, they definitively have an opinion.
2 Responses to “Biology & Beauty: Top 3 Ways Apple is Leveraging Our Genetic Responses”
Interesting. I never knew that Beauty is based on mathematical equations. However, what you’re saying does make sense. When i first saw Mac, i was drawn to it. I had no idea why i’m attracted to it. All i know was that this gadget is a beauty. From there on, i love Apple products. I love the company especially the gadgets that they’re producing. However when Steve jobs passed away, i think there’s been a change on how people look at Apple. iPhone 4S isn’t that attractive anymore compared to when iPhone was firstly introduced to the public. Maybe Steve Jobs was the design of the company.
As the digital and technological age develops we are seeing more products that emulate and mimic human like behaviour. Designers are becoming so much better at creating products that are more in tune with our moods and emotions. This is often done on a subliminal level that isn’t always easy to detect. Great thought provoking post!