Many experts within the field of email marketing have been advising marketers to cater for the ever-increasing mobile audience.
The growth of smartphones and tablets which allow users to check their email on the go has been a trend of great interest to everyone in the email marketing industry. The general consensus within the industry is that this is a trend is only going to become more prominent as the months and years go on.
Because of this, catering for those who regularly check their email on the mobile phone is becoming more and more important. This article provides some useful advice on how to consider a mobile audience when formulating an email marketing campaign.
When to send emails
Despite the growth of people checking their emails on their mobile phones, many people believe that recipients are more likely to convert when viewing their emails at home or at work. With this in mind, marketers are being advised to avoid sending emails during peak commuting times or at the weekend.
Appearance of emails
Many email marketers enjoy sending their emails in fancy formats such as HTML – but the emergence of smartphones has made this an increasingly bad idea. Some mobile email platforms will not show these emails correctly and this can result on a message being deleted before it is even read.
Most mobile inboxes are too small to show large email titles. Because of this, email marketers are now being encouraged to hook their readers into opening a message within the first five or six words of an email.
Considering the rapid growth of people checking their email on smartphones and tablets, email marketers should take the time to explore new methods of reaching out to this audience.
The tips above would be a fantastic start to improving the success rates of an email marketing campaign.